Your business is understood through your customer’s eyes, not your eyes. It’s hard to get customers to understand your point of view, when they don’t even see your point of view in the first place. Much easier to come from your customer’s point of view. Communicate what your business does for them personally and then show them how […]
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I’m right, you’re wrong.I’m wrong, you’re right. Thinking Right or Wrong, people have a bias to think in absolutes of either right or wrong. It’s a habit that happens, it enables you to feel comfortable and assign a definitive answer. Most people feel more comfortable once they have a definitive answer as opposed to being indecisive and no […]
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Most of the time people are listening to you in regards to hearing the words that you say. The problem is that those words mean different things to them than what they mean to you. You may ask how does that happen, the words only mean one thing surely… Well, that is not the case that I have […]
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Value is a term that is used loosely, but what is value to your clients?Where you may start is what is valuable to me must be valuable to my clients, right. That is not the case as they are not you; you will be helping them reach a level in their business that you are very […]
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Everybody wants to know this if you don’t know the actual thing that is going to make it happen.Surprisingly enough the people that have made it and your eyes, also are the same as you and I and don’t know the one thing that makes it happen.So it’s not really one thing! It’s a collection […]
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